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The PLATINUM difference Wet Food

The PLATINUM difference

Conventional wet food

By adding water or meat broth (meat juice diluted with water), conventional wet food contains a high level of moisture, meaning its nutritional value has literally been watered down.

Only the best for our dogs!

For this reason, we pay particular attention to the foodstuffs that are processed for our premium-quality pet food, and deliberately take a different approach:

We do not add water when preparing our PLATINUM MENU – our wholesome wet food is cooked exclusively in its own meat juice!

Wet food of PLATINUM quality

This process is not only particularly gentle but it also ensures that the nutrients which are crucial for dogs remain natural and undiluted.

Less is more!

Nutritional value is the key factor – and this is particularly high with PLATINUM MENU: compared to other premium wet foods, where only 10 to 23 % of the content is of nutritional value for a dog, PLATINUM MENU contains 35 % highly digestible nutrients and is therefore much more efficient.

The PLATINUM recipe wet food

The PLATINUM recipe
83 % meat / fresh fish, high-quality ingredients: Find out for yourself what makes the PLATINUM MENU recipe and preparation so unique.

more about the recipe


No water, pure meat / fish juice: More nutrients!

No water, pure meat / fish juice, more nutrients!

Added water Added water
Pure meat / fish juice Pure meat / fish juice
Nutrients: Proteins, fats, carbohydrates and more Nutrients: Proteins, fats, carbohydrates and more

In practice this means:

Each 375-gram pack of PLATINUM MENU is equivalent to the nutritional value of an 800 gram tin of conventional premium wet food. This means your dog needs a lot less.

In short:

PLATINUM MENU meets the highest standards of quality and taste!